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VW Bug
VW Bug
Volkswagen America's Super Bowl ad takes a literal angle on their signature VW Beetle.

The commercial will feature a computer-generated beetle, dashing along the forest floor and narrowly missing a centipede.

The company is rolling out an updated version of the VW New Beetle this year. "We're not revealing the car [in the ad], we're only revealing the silhouette," said Tim Ellis, vice president of marketing for VW America.



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Last updated February 04 2011: 9:27 AM ET

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