9 of 20
BACKNEXT
Kardashian Shape-ups
Kardashian Shape-ups
Skechers recruited reality TV star Kim Kardashian to pitch its Shape-ups line in a Super Bowl ad.

Leonard Armato, president of Skechers Fitness Group, said that Kardashian's "time-starved" lifestyle and shapely physique are a perfect fit for a calorie-burning product. The ad is meant for consumers who are too busy to work out.

So how will Kardashian pitch the shoes during the 30-second spot? "Kim is known as a heart breaker," Armato said. "We thought it was only fitting that she be breaking someone's heart in front of 100 million [viewers]."



NEXT: Suzuki vs. Snowmen
Last updated February 04 2011: 9:27 AM ET
More Galleries
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Hot stocks: 10 record breaking companies The S&P 500 is trading at all-time highs, and many well-known businesses are leading the charge. Time to buy or sell? More
My biggest retirement mistake Five CNNMoney readers share stories about saving that you can learn from. What they would do differently if they had another chance. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.