17. David Rhodes
David Rhodes
President, CBS News
Age: 37
Industry: Media

A new TV spot for CBS News concludes, "Hey, it's not like we invented original reporting on television. Oh, wait -- yes, we did." The man behind the ad is David Rhodes, the network's new, young-gun president, who believes its roots lie in programming like 60 Minutes. Known for his focus on hard news, after rising fast at Fox News, he was tapped to run Bloomberg TV before moving on to CBS, whose viewers, Rhodes believes, expect "the experienced, globetrotting correspondent."

Pet peeve: Humorlessness. "All day long you meet people who take themselves too seriously. Humor is how reasonable people cope."

Last updated October 25 2011: 5:11 PM ET
Join the Conversation
Ones to watch

In addition to Fortune's 40 Under 40 list, we're also keeping our eye on these 20 innovators, young guns from a wide range of industries and backgrounds.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.