Kenneth Cole's namesake chairman often tweets on the fashion house's official Twitter account, rather than leaving the job to social media minions. That led to a big oops.
Mere days after deadly protests erupted in Egypt, the Kenneth Cole Twitter account posted a shockingly tasteless tweet: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link redacted] -KC."
The post included a link to the company's online store -- and the "KC" signature meant the tweet was written by Cole himself.
Less than two hours later, Cole apologized via Twitter: "Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment." The original tweet was not deleted.
Neither the Twitter community, nor the Internet at large, was mollified. Media outlets jumped on the story. Even TechCrunch's famously incendiary founder, Michael Arrington, wondered via Twitter "WTF" was wrong with Cole. And in true Twitter rebellion fashion, disgruntled tweeters created a retaliatory hashtag: #boycottKennethCole.