Irene B. Rosenfeld
Irene B. Rosenfeld
Company: Kraft Foods
Fortune 500 rank: 50

"Engage the hearts and minds of employees. It is very tempting to talk about the business situation and show all kinds of charts, but at the end of the day if we can't engage people's hearts, it's very difficult to get them mobilized," Kraft CEO Irene Rosenfeld told executives at the 2008 Fortune Most Powerful Women Summit. She has turned around the company since taking over in 2006. She credits modeling expected behavior at the highest levels of the company. "The fastest way to create cultural change is to start acting the way you wish the company would start to act, and very soon it starts to catch on."

By Colleen Leahey, reporter @FortuneMagazine - Last updated July 18 2012: 2:08 PM ET
Join the Conversation
10 CEOs who served their country

How does military experience translate in the corporate world? Just ask these top execs.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.