Many automotive terms have become anachronistic or simply defunct over the years -- rumble seat, four-on-the floor, carburetor -- but for some reason, the notion of the "halo car" survives. It's a car with a stylish design or unusual features meant to draw customers into a showroom but not generate a lot of sales -- nor make a lot of money.
While halo cars may look heavenly when they are conceived, as often as not they end up as fallen angels. They are dismissed as automotive curiosities that failed to capture public imagination, while creating an effect exactly opposite to the one they were designed for: damaging brands rather than lifting them. Here are some classic examples of tarnished halos.
Making electric cars isn't rocket science -- it's a lot harder.
|Mark Zuckerberg calls Obama to complain about NSA|
|Number of millionaire households in the U.S. reaches high|
|Microsoft launches cheaper Office 365 'Personal'|
|Microsoft's next big headache: The Google Chromebook|
|Dow falls more than 200 points|