About the business:
Neutron Interactive of Salt Lake City, Utah, specializes in online lead generation and has carved out a niche in the higher education marketplace. Partners Dan Caffee and Shaun Ritchie started Neutron Interactive with a handful of initial clients and funding from their credit cards. The company originally recruited students for truck driving schools but was forced to change when the 2008 financial crisis resulted in a decline in the demand for truck drivers. So Neutron diversified its client base and now works with the insurance and trucking industries, in addition to the education world.
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