Social media stars

These Best Companies to Work For are using Facebook, LinkedIn, Twitter and other social media to get even better.

Marriott International
Marriott International

Best Companies rank: 57
Social media used: Twitter, LinkedIn, Facebook, YouTube, Flickr, MySpace, RenRen, TripAdvisor, internal and external blog

The longtime face of Marriott International, Bill Marriott, has operated a blog since 2007, and the company uses mainstream social media such as Facebook and Twitter extensively -- Marriott says it leads the hospitality industry in Twitter followers and is on pace to make it to the top in Facebook "likes" soon -- but the company ventures into new ground with its My Marriott Hotel social game. The game allows users to manage different elements of a Marriott hotel. Even with languages such as Arabic and Mandarin supported, it might come as a surprise that the city with the most players is Cairo, according to the company.

Associates can post ideas for corporate changes to the "Did You Think of This" internal website, and several hundred entered a video contest submission through Marriott's jobs and careers pages on Facebook. The company also periodically has its officers hold question and answers sessions online, such as a human resources executive providing insight into the job search.



By Alex Konrad, reporter @FortuneMagazine - Last updated January 20 2012: 7:06 AM ET
Join the Conversation
Most Popular
 
 
 
 
 
Top 100

Fat paychecks, sweet perks, fun colleagues, and over 70,000 job openings -- these employers offer dream workplaces.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.