Table of contents: VOL. 149, NO. 11 - May 31, 2004
Blood Feud This little piece of metal is worth $4.5 billion this year, generates more profits than a blockbuster drug, and has sparked one of the weirdest corporate battles ever. It could also save your life.
Ivan Seidenberg, CEO of Verizon, vows to overpower the cable guys by plowing billions into a '90s-style broadband buildout. But will he really? Or is the most powerful man in telecom pulling a megabluff?
The Mosquito In The Tent A PESKY ENVIRONMENTAL GROUP CALLED THE RAINFOREST ACTION NETWORK IS GETTING UNDER THE SKIN OF CORPORATE AMERICA.
Scanning the Globe The humble bar code began as an object of suspicion and grew into a cultural icon. Today it's deep in the heart of the FORTUNE 500.
Hand-To-Hand Combat The videogame world has been sweaty-palmed awaiting the launch of new, mobile gaming units from Sony and Nintendo. Let the battle begin.
Grape Nuts There are plonk drinkers. There are oenophiles. And then there are the expert few who have earned the title Master of Wine.
Cautionary Tale: China's IPOs Boom Cools Off A wave of accounting scandals has sunk stocks and put new offerings in doubt.
Has the Market Stalled? Rising rates, $40-a-barrel oil, and the chaos in Iraq are holding stocks down. We found the right sectors to help you ride this crazy market back up.
Hospitals' Terminal Disease Health-care spending continues to rise--so why is this industry struggling to grow?
UnitedHealth Adds Some Insurance The HMO giant's $4.8 billion bid for Oxford is a prescription for healthy growth.
On The Cover
Special Report: Innovation