(FORTUNE Small Business) – Flying to Paris to see the Louvre's collection of great art might be priceless, but two startups would rather you view it in your living room. Palo Alto's Roku and Seattle's RGB Labs have each launched technology that projects high-definition reproductions of famous works onto flat-panel TVs when the monitors aren't in use. "It's bringing the benefits of world-class art everywhere," says RGB Labs' founder, Scott Lipsky. As long as you can afford the service. RGB, which targets businesses like hotel chains and law firms, charges $3,000 for its hardware (left) and $195 a month; Roku's box is $500, plus $70 for art packs. Better call Air France. --MAGGIE OVERFELT