(FORTUNE Small Business) – You might call it a show-me-the-monet marketing strategy. Last year entrepreneurial duo Jason Moskowitz and Michael Napoliello bought the 6,500-square-foot California Museum of Monumental Arts and the private Gallery C in Hermosa Beach, Calif. But a passion for art doesn't fully explain their interest: Gallery events draw well-heeled crowds, giving Moskowitz, 39, and Napoliello, 38, easy access to an affluent customer base for their primary business--in real estate--V2 Ventures, as well as for SkyBridge PrivateAir, a small jet-leasing company. "First, we wanted to give something back to the art community," explains Napoliello. "Second, we wanted a town square for all our other enterprises." So far, the biggest boon has been to SkyBridge, which since its launch last year--the same year Gallery C opened--has raked in $23 million in revenues, as some clients spend as much as $150,000 on a privately chartered, round-trip jaunt from Los Angeles to London. --KEMP POWERS