Data
Google ends up on the wrong end of a class-action law suit involving click fraud.

(FSB Magazine) -- Google may have revolutionized business (see "Get Right With Google," page 70), but a recent class-action lawsuit against the company has focused attention on a side effect: click fraud, in which an advertiser's competitors repeatedly follow its pay-per-click ads in an effort to run up its advertising costs. (Google has said it will disclose its false-click rates to advertisers.) A recent study by San Antonio's ClickForensics, a click-fraud detection firm, found that businesses that pay the most for search terms may be the most vulnerable.

14% Overall rate of search-engine clicks that were fraudulent during the second quarter of 2006.

20% Average fraud rate for search terms that cost more than $2 a click.  Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.