(MONEY Magazine) – OCCUPATION: Television host, style icon, millionaire maker

RESIDENCE: New York City

BOTTOM LINE: Why bother adding up Philbin's millions? Let's see what he's contributed to the economy:

--Television: Who Wants to Be a Millionaire adds $582.9 million to Disney's bottom line. Then there's the prize money: $23.5 million as of June. Two CD-ROMs based on the game have generated $25.7 million in sales. Live with Regis and Kathie Lee brings in upwards of $23.4 million a year.

--Fashion: The Regis by Van Heusen line of monochromatic shirts and ties will reap projected sales of $50 million in this, its debut year.

--Sweepstakes: After sending the grand-prize winner on a week's vacation to New York City and Paris (estimated value: $60,000) and awarding 500 copies of Who Wants to Be a Millionaire--The Album, the "Be a Millionaire for a Week" sweepstakes will give out $8,490 in cash.

TOTAL: $705.6 million

OUR FINAL ANSWER: This doesn't even count the autobiography or the appearances at the Westbury Music Fair.

--BROOK CRANDELL WILKINSON millionaire@moneymail.com