(MONEY Magazine) – THE BRAIN

An expert who provides advice in numerical terms "Albert Einstein. I would want the figures and calculations and returns." --Martin Gorner, Paris

THE GRANDFATHER

A calm, patient explainer (the opposite of a disciplinarian) "A mix between Mr. Rogers and Einstein. I want them to know their facts, and to be able to trust them." --Joshua Boyer, Bayonne, N.J.

THE BEST FRIEND

A pro who's not intimidating and who makes you feel at ease "It's easier to take advice from someone who's not just telling you what to do, and who you can trust." --Mirlaine Onelien, New York City

THE SCOLD

An authority figure who takes no nonsense and tells you what to do "Judge Judy. I want some sort of objective view and not to be swayed too much." --Beth Conway, Boston

THE COACH

A cheerleader and motivator who pushes you hard to reach your goals "Sports coaches have good intuition and leadership skills." --Thomas Johansen, Copenhagen, Denmark

Interviews conducted outside branches of Fidelity and Schwab in midtown Manhattan.