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Making the most of word of mouth
Here's how to turn your customers into your best marketers.
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Create blog fodder
1. Create blog fodder.
Bloggers like to link to things, so give them plenty of images and spec sheets. Upload videos to sites like YouTube.
A MySpace for Grown-ups A look at how LinkedIn, a social networking site for professionals, helped its CEO make a valuable connection. (more)
Executive wish list From $20 to $100,000, gifts execs would like to see in their holiday stocking. (more)
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