Oprah's Favorite Things: A blessing and a curse
By Jessica Seid Dickler, CNNMoney.com staff writer
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Pure Color Jeans
Pure Color Jeans
Pure Color Jeans only got the official word that Oprah had decided to feature the pants six weeks before "Oprah's Favorite Things" aired in November 2005.

All of a sudden, CEO Kerry Jolna said, "it was like working in the commodities pit in Chicago. The first couple of weeks were really crazy."

It wasn't until the spring quarter that the company began to catch up. And almost a year later, Pure Color Jeans has doubled the size of its infrastructure but is still struggling with more demand, even though the jeans, at $158 a pop, were the most expensive of the small-business offerings on the show last year.
This story originally appeared on July 26, 2006
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.