School: University of California at Irvine
Product or service: To enable broadcast stations and video-sharing Web sites to use videos shot in various formats easily and inexpensively, Framecaster has created automated Web encoding technology that converts them into one format.
Founder Sharif El-Badawi (right) previously launched two software development companies. He won an Emmy last year for his work in interactive television for Viacom/TV Land. Also part of the team are chief technology officer Jaime Valenzuela (left), an expert in media engineering; and chief product officer Hassan Wharton-Ali (center), an expert in video and image technology.
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Runner-up: Framecaster
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