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Buy What You Know? Gap Inc.
The king of khakis has got things back on track. But can it keep the momentum going?
June 24, 2004: 10:55 AM EDT
By Parija Bhatnagar, CNN/Money staff writer

NEW YORK (CNN/Money) - If it ain't broke, don't fix it -- and perhaps no one knows that better than executives at the Gap.

Some serious fashion fumbles like rhinestone-studded jeans and turquoise blue leather pants caused the retailer to stumble.

But with a return to basics led by CEO Paul Pressler, who took over after Mickey Drexler retired in 2002, the king of khakis is once again chugging along.

Last month, Gap posted its 20th consecutive month of positive sales growth. Wall Street rewarded the company handsomely, with its stock near a 52-week high.

But the test now is for the retailer to prove that it can stay the course.

With analysts voicing concerns about slowing sales growth at its Old Navy division, is Gap still an attractive prospect for investors? Find out what we think in this week's Buy What You Know? »».

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.