Apple lights up the big Apple tonight
Apple fetishists and compulsive New York City shoppers are lining up for the grand opening of Apple's newest store, a 24-hour retail extravaganza on Fifth Avenue near Saks in midtown. Gothamist reports that 5,000 people applied for only 300 retail positions at the store, which ThinkSecret expects will be "a testing ground for a number of new innovations in Apple retail." With its earlier stores, of course, Apple pioneered the in-store classroom, the 10% price premium, and even the patented internal staircase.
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