McGruff, crime dog, goes cyber
Move over FBI... McGruff the crime dog is jacking in to the Net. In surely the most convincing sign yet that Internet crime has gone mainstream, the National Crime Prevention Council is teaming up - somewhat incongruously - with the Chief Marketing Officer Council to unleash McGruff on a new virtual beat.
Spurred by frightening online crime stats, like the fact that "77% of youths are contacted in some manner by online predators by age 14," the new McGruff campaign has picked up backing by big-name tech firms including Intel, McAfee, Verisign, USA Today and CNET. To match his new turf, the dog has tweaked his old line. He now says: "Take a Bite Out of Cyber Crime."
The idea is cute, but the backing is serious. For example, Comcast, reports the Philadelphia Inquirer will ante up $2 million in televised public service announcements.
Posted by Oliver Ryan 9:44 AM 0 Comments | Add a Comment
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