McGruff, crime dog, goes cyber
Move over FBI... McGruff the crime dog is jacking in to the Net. In surely the most convincing sign yet that Internet crime has gone mainstream, the National Crime Prevention Council is teaming up - somewhat incongruously - with the Chief Marketing Officer Council to unleash McGruff on a new virtual beat.

Spurred by frightening online crime stats, like the fact that "77% of youths are contacted in some manner by online predators by age 14," the new McGruff campaign has picked up backing by big-name tech firms including Intel, McAfee, Verisign, USA Today and CNET. To match his new turf, the dog has tweaked his old line. He now says: "Take a Bite Out of Cyber Crime."

The idea is cute, but the backing is serious. For example, Comcast, reports the Philadelphia Inquirer will ante up $2 million in televised public service announcements.
Posted by Oliver Ryan 9:44 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.