Justin Fox The Curious Capitalist
 
The Internet changes everything, including phones
I had lunch yesterday (paid for, don't you worry, by the long-suffering shareholders of my employer, Time Warner) with the new CEO of Avaya, Lou D'Ambrosio.

Avaya was the dowdy stepchild of Lucent, spun off in Oct. 2000 so the glamorous parent could concentrate on "next-generation communications networks." The Internet was changing everything, so Lucent stuck Avaya with pre-Internet businesses like telephones and voice mail.

What's happened since? Lucent imploded. Avaya, while it has certainly had some troubles of its own, has done an awful lot better.

This sounds a little bit like what's been going on lately with Viacom and CBS, where the supposedly slow-growth half of the company has outperformed its glamorous former spouse since the two broke up at the beginning of this year. That makes two examples of the duller party prevailing in a spinoff, which is tantalizingly close to three, the magic number at which journalists are officially allowed to declare the existence of a trend. It's better to be dowdy! It's better to be dowdy!

But D'Ambrosio, who was head of global sales and marketing for Avaya before taking over as CEO in July, steered me in a different direction. It wasn't dowdiness that saved Avaya, but VOIP. Four years ago, he said, 20 percent of new business phone lines used voice-over-internet-protocol. Now it's 60 percent.

The initial selling point was that VOIP costs a lot less than conventional phone service. But VOIP also makes phones vastly more versatile, allowing Avaya to sell all sorts of add-on services. D'Ambrosio regaled me with tales of how the Avaya phones at Wynn Las Vegas steer guests to the hotel/casino's fancy shops. Jocelyne Attal, the Avaya chief marketing officer who was also there at lunch, tried to interest me in linking my Avaya office phone to my cell phone. (No thanks!)

So yeah, the Internet did change everything. What Lucent missed was that one of things it would transform was the telephone.
Posted by Justin Fox 6:04 PM 1 Comments comment | Add a Comment

Although retired now, I have many years of experience as an executive. Based on this experience, I think that the correct answer to your question "Are there really this many willful rule-breakers in corporate America...?" is an unambiguous "YES".
Posted By John Smith, Orlando FL : 10:29 AM  

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.