Crucial cars for Chrysler

To turn around its falling sales numbers, these are the cars and trucks DaimlerChrysler's Chrysler Group must get right.

Family car
2007 Chrysler Sebring
Family car
Mid-sized family cars represent a tough, but vital, segment of the American market. The Toyota Camry and Honda Accord, the two most popular cars in America, have long held sway here. But the Ford Fusion has shown that American companies can be successful in this segment.

The Fusion isn't particularly fancy. There are no gimmicks. It's just a handsome, well-engineered, reliable product that offers buyers a viable option to the Japanese standards.

This year, Chrysler came out with a redesigned Chrysler Sebring and the just-introduced Dodge Avenger. Critics are calling the Sebring OK, but not great. Consumer Reports named it one of the "Most Disappointing" new cars. At any rate, the Sebring doesn't look like the home run shot that was needed here.

Where Ford offers an advanced six-speed transmission, Chrysler still gives you a four-speed. Where the Fusion's handling and steering are just slightly softened from the razor-sharp Mazda6, the Sebring drives more like an old-school family car.

In other words, aside from an optional heated-and-cooled cupholder, the Sebring merely keeps pace, offering little that's really new or better.

The convertible version of the Sebring, due out soon, is entering a tougher convertible market than the one its predecessor once dominated handily. For example, General Motors now has the Pontiac G6 convertible and Volkswagen has the EOS, both relatively inexpensive hard-top convertibles.

The Sebring does offer buyers a choice of tops - cloth or metal - but this is going to be a tough fight.


Speed

Minivan

Crossovers

Family car

Subcompact

Big truck

Sporty coupe
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.