 Dodge Challenger concept
Sporty coupe Ordinarily, a sporty two-door car wouldn't be a critical product for any car company. That was until Ford revamped the Mustang and showed there are still a lot of fun-seeking Americans ready for something a little light on practicality. After that, General Motors announced it was bringing back the Chevrolet Camaro and Chrysler announced the return of the Dodge Challenger. Unlike the Mustang, both those nameplates were solidly in the grave so the revival will take some time. Don't expect to see them until next year. Both will be at least as important for their brand-building emotional boost as for any sales revenue they generate.
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