The Wales Rules for Web 2.0

Wikipedia founder Jimmy Wales was in the Web 2.0 business before there was such a term. He has five rules for tapping the enthusiasm of users.

3. Be Frugal
Like Craig Newmark of Craigslist, Wales has left more money on the table than most Web entrepreneurs will see in a lifetime. He resisted putting ads on Wikipedia, figuring that volunteers would be more likely to collaborate on building an ad-free site than one loaded with flashing banner ads.

"You don't build a community by just pouring money into it. It takes time. You have to grow it in a healthy way," he says. Wales recently raised $4 million from investors to fund the for-profit Wikia but estimates that he could have raised at least three times more. The smaller amount will allow him to grow the business organically, rather than trying to build a moneymaker overnight.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.