When software developers approached Wales offering proprietary code to build a Wikia search engine, he rejected them out of hand: The plan conflicted with the company's commitment to open-source software.
He uses a laptop made by Apple because that company's customers are more attuned to the Wikipedia brand than Windows users are, but he wants to get one of the $100 laptops being developed by MIT's Media Lab, since that's closer still to the wiki way.
"Really successful businesses and organizations build something so that people immediately know what they're about," Wales says. "You're building a level of trust so that people know what they're getting."
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