Audi's first true sports car: Grrrr8!

At long last Audi announces the R8 - a two-seater that brings the brand's Le Mans-winning capabilities to the street.

Brand building
A 420-hp V-8 lurks under a handcrafted exterior.
Brand building
I have to applaud Audi: Every once in a while a car company goes against its own value and volume logic for the greater good of the brand. In other words, it produces an icon vehicle that will put it on the high-end map. Achieving a successful halo car takes enormous R&D commitment, a staggeringly great design and blood-pumping performance.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.