JumpTap
If the mobile phone is the new PC, is JumpTap the new Google? The two-year-old company, based in Cambridge, Mass., has developed a search engine and search-advertising platform complete with keyword auctions - sound familiar? - specifically designed for cellphones. Google and Yahoo are going mobile too, of course, but JumpTap, which has raised $46 million in VC funding, has one edge over the search giants: It lets phone companies slap their own logos on the search engine. Allow your customers to look like "the next Google" - good plan. --S.M.
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