4. Chrome Transport's Lightweight Shins $136
Inspired by the rugged demands of bike messengers, these new Shins Cycling Knickers are cut so that the cuffs won't get caught in bike chains. They're also made from stretchy nylon and feature a lightly-padded seat. Chrome was founded by Mark Faldai, 39, and Bart Kyzar, 38, who moved the company to San Francisco from Denver in 2002 to be close to its best-selling market. The company, which also makes laptop and messenger bags, offers a lifetime warranty on every product. www.chromebags.com