Which company best nurtures upstart acquisitions: Yahoo or Google?

The favored exit strategy for internet startups is no longer an IPO but a splashy acquisition - preferably by Yahoo or Google. Head-to-head, how successful have Google and Yahoo been at advancing their purchases? Take a peek at FSB's scorecard.

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Google acquisitions:
JotSpot, Measure Map, UpStartle, Jaiku (2006--07; undisclosed)

Yahoo acquisitions:
Upcoming.org, WebJay, del.icio.us, MyBlogLog, Jumpcut.com (2005--07; undisclosed)

Winner: YAHOO!
(By a nose.) With web applications, Google tends to buy a site and immediately close it for integration. Some technologies resurface - such as UpStartle's word processor, Writely, which became Google Docs - while others vanish - such as wiki site JotSpot. Yahoo prefers to leave branding and operations alone, and both Upcoming.org and del.icio.us have increased web traffic since being purchased. WebJay, on the other hand, was briefly integrated into Yahoo Music and then shut down.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.