Whole Foods: The whole truth

How to get the biggest bang for your "green" buck when shopping at the pricey chain.

Don't get taken to the cleaners
Don't get taken to the cleaners
In its "Whole Body" department, Whole Foods offers a variety of "organic" soaps and health supplements. But there is no recognized "organic" standard in the personal-care industry.

Ditto for household items such as dishwashing detergent. The largest component in most cleaners - organic or not - is water.

The "green" soaps and detergents may be less harmful to the environment (because they have no phosphates), but they don't necessarily remove the dirt any better than Tide or Cascade.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.