In its "Whole Body" department, Whole Foods offers a variety of "organic" soaps and health supplements. But there is no recognized "organic" standard in the personal-care industry.
Ditto for household items such as dishwashing detergent. The largest component in most cleaners - organic or not - is water.
The "green" soaps and detergents may be less harmful to the environment (because they have no phosphates), but they don't necessarily remove the dirt any better than Tide or Cascade.