Whole Foods: The whole truth

How to get the biggest bang for your "green" buck when shopping at the pricey chain.

Whole Paycheck?
Whole Paycheck?
Whole Foods, the nation's popular and fast-growing chain of "healthy" supermarkets, makes you feel good about groceries the moment you enter.

Its mountains of lustrous produce, farmer's-market ambience and declared mission to provide you with the freshest natural and organic products make it seem as though you're doing a good deed for yourself and the environment.

But not everything at Whole Foods is all that wholesome. And buying there could cost you a lot more than at other supermarkets - which is why some dub the store "Whole Paycheck."

When you shop there, keep the following pointers in mind.







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