Dirt-cheap car tech for the masses

New technology option represents the next step in talking, texting and playing music in your car.

Focus on tech
2008 Ford Focus sedan: An OK car with a killer app.
Focus on tech
Ford's Sync technology takes what was once "rich toys for rich boys" and makes it accessible to anyone who can afford a cheap new car. Now, almost any driver can talk to his or her iPod.

Cheap, simple and robust, Sync is even available on the Focus, Ford's recently redesigned subcompact that starts at about $14,000.

At a $400 option on the Focus, Sync really is impressive. Created in cooperation with Microsoft, it enables you to connect your cell phone and a variety of music players to your car and use them all with voice commands - with some limits.

Sync is available in more expensive Ford cars, too. But in the Focus, it really shows its value because no competitor in its class offers anything close. On its own, the Focus is a decent compact car, but the Sync system could put it over the top for some buyers.

Ford has exclusive rights to the underlying Microsoft software - called Microsoft Auto - only until the end of this year. After that, other car companies may start developing competing technologies. Meanwhile Ford is working fast to add new features and tools.

Last updated January 29 2008: 3:10 PM ET

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.