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Best-selling brand: Toyota
Best-selling brand: Toyota
For decades, it's been a two-horse race between Chevrolet and Ford. But this year, Toyota's Toyota brand - not counting Scion and Lexus - came out ahead simply because Chevy and Ford sales sank much further than Toyota's.

It was pretty close though. Toyota sold 1,843,669 cars this year. Chevrolet came in second with 1,790,519 sales.

But don't look for Toyota to be doing that "Oh what a feeling!" jump. They'd rather that everyone's sales went up, including theirs, even if they didn't come out on top.

Better a rising tide that lifts all boats then getting beached on the highest rock in the harbor.

NEXT: Biggest brand boost: Mini

Last updated January 08 2009: 9:21 AM ET
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