Fanta
Not so niche anymore: it's one of Coke's billion dollar brands, selling some 175 million cases in the U.S. last year. That's more than seven times its volume in 2000, according to Beverage Digest.
Coca-Cola is relying on Fanta to inject some fizz into the flattening U.S. sparkling beverage category, which was down 3% for Coke in North America in 2008.
Its April launch of a new look for the fruit-flavored soda included a nationwide search for the fourth member of the Fantanas.
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