Desir
The Fahrenheit faithful pride themselves on being able to innovate from "adult incontinence to haute couture jewelry," as Fahrenheit co-founder and CEO Geoff Vuleta puts it, so when Boucheron -- a French high-end jewelry house owned by Gucci Group -- came calling, they welcomed the challenge.
Boucheron needed a commercial introduction to the United States, so Fahrenheit helped the company create "Désir": The traveling exhibition began with an acrobatic burlesque show inspired by and showcasing the jewelry, featured a boutique on-site after the performance, then morphed into a club to complete the party.
Fahrenheit's adaptability -- along with the fact that, while a Fahrenheit innovation assignment can run about $1.5 million, up to two-thirds of the fee is contingent upon milestones the clients set -- has kept the company growing.
So much so, in fact, that Fahrenheit is expected to see a 300% jump in the first quarter of 2010 compared with the same period in 2009, putting the company -- which brought in south of $12 million in revenues this year -- on track to grow 100% next year.
NEXT: WH2OLE
Reinventing innovationBoucheron needed a commercial introduction to the United States, so Fahrenheit helped the company create "Désir": The traveling exhibition began with an acrobatic burlesque show inspired by and showcasing the jewelry, featured a boutique on-site after the performance, then morphed into a club to complete the party.
Fahrenheit's adaptability -- along with the fact that, while a Fahrenheit innovation assignment can run about $1.5 million, up to two-thirds of the fee is contingent upon milestones the clients set -- has kept the company growing.
So much so, in fact, that Fahrenheit is expected to see a 300% jump in the first quarter of 2010 compared with the same period in 2009, putting the company -- which brought in south of $12 million in revenues this year -- on track to grow 100% next year.
NEXT: WH2OLE
