10 car brands to watch for

A host of new models are poised to enter the North American market from old European brands, Asian upstarts, and a few U.S. names.

As part of this overthrow of the old order, new car brands are poised to enter the U.S. market, joining the four dozen that are already here. They range from established European names trying to reestablish a U.S. presence, to young Asian manufacturers looking to expand beyond their local markets, and Silicon Valley startups, hoping to leverage a new concept or technology.

In a speech to Standard and Poor's Auto Industry Hot Topics Conference in New York, Jeff Schuster, executive director of Global Forecasting for J.D. Power and Associates, identified a number of established auto manufacturers that are either planning to enter the U.S. or may be considering it, and another five "boutique startups." Herewith, a selection: