July 2011 sales: 14,889
Change from July 2010: -3%
The highly touted Focus had a mixed outing in July. Ford blamed lack of availability due to high demand and production restraints. In-house competition from Fiesta and Fusion may be hurting too. A fuller picture will be available over time. Competitors will be watching closely to see how buyers respond to a richly priced small car carrying the brand of a volume manufacturer.
NEXT: Loser: Toyota Camry