July 2011 sales: 27,016
Change from July 2010: -23%
Camry took a dive in July, but don't be fooled: A redesigned model is on the way this fall, and Toyota is determined to retain Camry's status as the best-selling car in America. Knowing Toyota, the 2012 version will be better in every way than the outgoing model and cost the same or less. One big challenge: lowering the average age of Camry drivers. When they are 60 years old, it doesn't leave much time for repeat purchases.
NEXT: Loser: Toyota RAV4