Despite Chrysler's attempts to target the vans to different customer groups -- the Dodge van is (roughly) priced up to $30,000, the Chrysler at $30,000 plus -- sales have been sagging. The Town & Country was off 25% in October, while the Dodge Grand Caravan fell 13%. Marchionne said he will kill off the Dodge van to avoid brand overlaps and customer confusion. But with the promise of new subcompacts and compacts, and the arrival of Alfa Romeo, Chrysler's sales should continue to rise despite losing the nameplate.
NEXT: Marchionne magic