Third generation State Farm CEO Edward B. Rust Jr.
Fortune 500 rank: 37
State Farm is there, like a good neighbor. And the company treats family even better than neighbors: CEO Edward B. Rust, Jr. took the reins from his father, Ed B. Rust, Sr., and Junior's grandfather, Adlai Rust, was CEO before that.
Meanwhile, before the Rusts there were the Mecherles: George was the 1922 founder, and after him his son Raymond was CEO.
Edward Rust, Jr. is also on the board of McGraw-Hill, and is said to be friendly with its CEO.
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Last updated May 05 2011: 2:49 PM ET