More than a cushy title
More than a cushy title
Owner: Nina Beckhardt
Location: New York, N.Y.

From Capital One's Venture Card to Epson's BrightLink projector, top companies take the naming of new products and brands very seriously.

Enter Nina Beckhardt and her company, The Naming Group.

Beckhardt graduated summa cum laude from George Washington University in 2007 with a degree in Fine Art and Psychology and a life-long love of words, Beckhardt joined another naming agency, quickly climbing the ranks to President/Creative Director.

But, despite the cushy title, Beckhardt felt very little job security, and she decided to go out on her own in October 2009. The entire creative staff followed her.

Today Beckhardt is a nationally recognized brand-naming expert, and The Naming Group attracts top-tier clients, including Sony and General Motors. In fact, GM just tapped Beckhardt and company to name the newest small car in its Chevrolet line, the Sonic.

Last updated September 23 2011: 3:54 PM ET
Join the Conversation
Firing horror stories

Firing an employee is never easy. But these horror stories teach the following: Always be polite and professional when giving an employee the boot. And if the person getting fired starts to lose it, duck.

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.