7. Good enough isn't good enough
7. Good enough isn't good enough
The "Car Wars" report shows Ford and GM ratcheting up their rate of new model replacement to the highest speed in the industry, besting their Asian rivals. Each will turn over its model lineup by greater than 100% over the next three years. But according to the forecast, even that heroic effort will only allow them to stabilize their market share at historically low levels


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated May 30 2012: 10:20 AM ET
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