8. What price parity?
8. What price parity?
Toyota chief Akio Toyoda in a triumphant mood
By 2015, if events follow the "Car Wars" outlook, the Detroit Three will be hanging on to just 45.8% of the U.S. market, while the Asian Four -- Toyota, Nissan, Honda, and Hyundai/Kia -- control a 41% share. In the past, when big, successful companies like Kodak, Sears, and A&P lost their market dominance, they quickly slid from mediocrity into irrelevance. What will be Detroit's fate?


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated May 30 2012: 10:20 AM ET
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