Rank: 20 (Previous rank: 23)
Compare tool: Procter & Gamble vs. Top 10
CEO: Alan G. Lafley
Address: 1 Procter & Gamble Plaza
Cincinnati, OH 45202
Procter & Gamble started out 2008 with a bang: It sold off its Folgers brand, put through price increases and moved more aggressively into upscale beauty treatments when it bought hair-care brand Frederic Fekkai.
But as the economy ran out of steam, so did P&G. After a profitable fiscal year that ended in June, the company cut estimates as quarterly sales dropped. P&G is now heavily promoting value, but CEO A.G. Lafley says he's holding the fort on those price hikes. Will they stick? - J.R.
Industry: Household and Personal Products
What Readers Say
They speak out on Exxon Mobil and other 500 companies...