16 of 50
American Express
American Express
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Top 50 rank: 16
Rank in Consumer Credit Card and Related Services: 2
(Previous rank: 1)
Overall score: 7.38
Ticker: AXP
Why it's admired:
Americans are using plastic again, which means things are looking up for American Express. The company's net income in the fourth quarter increased 12% to $1.2 billion from the same period a year ago.

Much of that increase, the company said, came from cardmembers spending more. This February, the company reported that fewer customers defaulted in January than in the December -- another good sign. CEO Kenneth Chenault feels poised to face 2012. In the fourth quarter earnings report, he said, "A network based on service, relationships, data and market insights is a tremendous asset for a digital age when the boundaries between online and offline commerce are being quickly redefined."
Network with American Express
Should American Express be admired, or what?
American Express stats
Nine key attributes of reputation Industry rank
Innovation 2
People management 1
Use of corporate assets 3
Social responsibility 1
Quality of management 1
Financial soundness 3
Long-term investment 3
Quality of products/services 1
Global competitiveness 3
From the March 19, 2012 issue
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Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
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