4 of 50
Top 50 rank: 4
Rank in Beverages: 2
(Previous rank: 1)
Overall score: 7.32

Why it's admired:
Soda may be enemy number one in the public battle against obesity, but Coca-Cola is far from fizzling thanks to a growing non-fizzy beverage business and the company's popularity overseas. Coke posted double-digit sales growth in countries such as India and Thailand in 2012 (overall sales were up 4% worldwide.) And while Coke and Diet Coke stand as the US's leading soft drinks (arch rival Pepsi ranks #3), the company also boasts billion dollar brands like vitaminwater and Minute Maid that even a mayor like Mike Bloomberg could get behind. More nutrition is on the way too: the company dipped into the dairy business this year with the acquisition of an equity stake in Fair Oaks Farms Brands, the health-conscious company behind Core Power, a protein shake product. —EF

Atlanta, GA
Website: www.thecoca-colacompany.com
Nine key attributes of reputation
Industry rank
People management
Use of corporate assets
Social responsibility
Quality of management
Financial soundness
Long-term investment
Quality of products/services
Global competitiveness
From the March 18, 2013, issue.

What do you think of Coca-Cola?
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