How I did it

Christyne Laplaca found a new calling and help for her daughter's nut allergy when she launched he own cookie business.

As Told to Ingrid Tharasook.

(Money Magazine) -- By Christyne Laplaca. As Told to Ingrid Tharasook.

On Christmas Day of 1996, I fed my three-year-old a piece of chocolate. One hour later, Rebecca was in an ER, diagnosed with a potentially fatal nut allergy.

More than 3 million people have some sort of peanut allergy, and half of them also have a tree-nut allergy.

I spent the next seven years lobbying for stricter food labeling and met hundreds of parents who wanted to buy a safe, nut-free product.

That's when I realized there was business potential for a cookie company that guarantees no nut contamination. So in the winter of 2003 I established Rebecca's Nut-Free.

It wasn't easy. I knew little about cooking. I tweaked a neighbor's family recipe and test-marketed it by handing out samples. Most food start-ups can rent a commercial kitchen, but we couldn't run the risk of cross-contamination.

I baked at home at first, but I needed more space to keep up with demand. So I coughed up a large portion of our savings to build a $100,000 commercial kitchen and get my idea off the ground. Half came from an inheritance, and half came from my husband's salary as an engineer.

In the fall of 2005 I launched a website for Rebecca's Nut-Free. Since then, revenue has shot up 300%. We just reached the break-even point this past June, and now we're putting everything we make back in the business. I plan to keep growing.  Top of page

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.