Whether it's Microsoft or any other company, you can never take your competition for granted. We've created a culture that emphasizes innovation, encourages employees to question the status quo, and even allows for failure in the process of trying. Our employees get support for new ideas from senior-level champions who help advocate for initiatives that otherwise might not get off the ground. Of course, we're not the only company that has to contend with a large rival. I think the most important thing is for companies to focus on what they do best and to concentrate their innovation engine there. It's all about keeping your eye on the rearview mirror without losing sight of where you're going.