Evangelize for Technology
I think it's important to start with the basic underlying belief, which I absolutely have, that technology will enable almost every business strategy and virtually all aspects of human interaction. This helps you understand, for example, how technology makes your business run more effectively, how it changes industries such as health care and education, and how it impacts the way your family experiences home entertainment. The nontech person operating in a high-tech world also needs to understand the importance of catching market transitions. In the fast-paced world of technology, the ability to identify those transitions and position your company appropriately is very important to a company's success.