How to be a great leader
We asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead.
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Mireille Guiliano
Mireille Guiliano
President CEO, Cliquot; author, French Women Don't Get Fat
Protect the Brand Called You
You have to respect your efforts and the product you create. I've turned down a lot of opportunities. Someone wanted to create a diet program out of the book, and I said, "No, it's not a diet book. It's a lifestyle thing." It's not the image I want to project. Some TV producers asked me to do a cooking show, and I said no. They said, "Are you stupid?" I said, "I'm not a chef. I'm a home cook. I don't want to be perceived as a chef." They said, "We'll train you." And I said, "But it's not me." They were speechless.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.